Over the past 18 months I have had many moments of reflection, like many of us have. Sometimes when things were tough, I had doubts about what I was doing. When things were great, I was incredibly grateful for what I had.
Because of COVID my plans for my business had to take a sharp left turn. I had to get creative, I had to take risks, I had to believe in myself and believe in the universe. And I was overwhelmed by the support I received from friends, customers, suppliers and the Goulburn community.
Recently, I have come to realise that the core of my business, my purpose and the why that drives me every day is this…I am here to brighten up people’s lives in Goulburn one flower delivery at a time.
Never before has there been a greater need for us to share connection, love, empathy, joy and celebration. But never before have there been so many obstacles stopping us from doing this together, in person, with the people we love.
I get so much joy from being able to bring people closer together when we feel so far apart. Each day, I am reminded of the power that something as simple as a flower can have in lifting our spirits and comforting our souls.
Bringing nature into our workspaces
I love preparing arrangements for local businesses. And now also for Goulburn residents creating workspaces at home. The benefits of bringing plants and flowers into your workspace include:
- Plants clean the air of harmful carbon dioxide and other airborne chemicals
- The colour green promotes calm and relaxation
- Certain flowers, colours and scents can boost productivity, creativity, focus and concentration
- Plants absorb noise, reducing the distraction of background workplace chatter
Everlasting arrangements can also be great for workplaces, and you can these arrangements with essential oils to tap into the benefits of aromatherapy for boosting concentration, creativity and mood.
Bringing colour and cheer to our elderly
Our elderly relatives and friends are struggling with the isolation that comes with COVID restrictions. Pre-COVID, a visit from family or friends was a highlight of their week and something to look forward too. With these opportunities for connection removed, or heavily restricted, a delivery of flowers brings so much more than a bit of colour. It reminds them they have not been forgotten, that they are loved and cherished. It fills their hearts with joy.
I feel very privileged to be delivering love and smiles to our local aged care residences like Warrigal, Gill Waminda and the RFBI Goulburn Masonic Village to brighten up their day.
Connecting families when we can’t be together
We have all missed celebrating some big milestones with our loved ones during lockdowns. There is so much joy and love packed into birthdays and anniversaries and engagements. And then there are the new babies to celebrate!
Being physically separated has really amplified the emotional connections that come with these events. Even though we can’t always physically be together for some of these celebrations, being able to channel all our love and affection into beautiful flowers and gorgeous hampers brings us one step closer to actually being there together.
Bringing comfort to the grieving
You might think floral tributes for funerals are just part of a florist’s skillset. And the actual preparation of the flowers is. But it has taken me some time to get comfortable talking about death and grief. Now I feel I am in a much better place to help people through this difficult time and provide them with floral tributes that are a true reflection of the life being celebrated.
I recently collaborated with local funeral directors RJ Sidney Craig to create a floral tributes guidebook. It helps families through the process of selecting flowers for their tribute and answers all the questions they might have. Get in touch if you would like a copy.
Celebrating intimate moments
Weddings are so magical. And I love that the flowers play such a big part in helping a bride’s dream blossom into reality. But the wedding industry has gone through a rollercoaster of ups and downs over the last 18 months. The upside of COVID has been that I have had the pleasure of being involved in some wonderfully intimate weddings across Goulburn and its surrounding towns.
In these smaller gatherings there is a heightened sense of all the emotions. Everyone recognises how lucky they are to be able to celebrate this union together, in person. With intimate weddings, there can be extra budget for flowers because other costs are smaller. This means I might get to include extras like corsages for the mothers of the bride and groom, flower crowns for flower girls, or boutonnières for the groom and groomsmen.
Supporting local businesses
I am a small local business. And after more than 10 years in business, I know the challenges that come with this game (granted COVID threw us all a curveball). Supporting other local small businesses has always been a priority for me.
I source as much as I can from regional flower growers, and my relationships with my suppliers was a lifesaver for me in 2020 at the height of the pandemic. I employ a local delivery man to help with contactless delivery. I love adding local items into my hampers, like earrings, cake mixes, body products and more. And I tap into our amazing local talent to help me with my website design, promotional products and marketing content.
Running your own business is a tough gig, so I am all for celebrating the amazing things local business owners are doing and making. That is why I am really excited to be donating bouquets for all the winners in the 2021 Business2580 Awards. I definitely have my list of favourite local businesses who make my life easier and more enjoyable.
A bunch of pretty flowers isn’t going to cure COVID. A beautiful bouquet isn’t going to change the world. But flowers can bring joy and happiness, they can spread love, they can help us feel connected. And a beautiful bunch of flowers could change someone’s day. And that is why I show up every day, ready to brighten up Goulburn one flower delivery at a time.